At least 13 Machail pilgrims, some of them women, died on Tuesday as the vehicle in which they were travlling in rolled down a deep gorge at Dool, about 10 km from Kishtwar.
Initial reports said the driver lost control control over the vehicle that rolled down the gorge and got washed away in the Chenab river.
The incident comes a day after seven Machail pilgrims lost their lives on Monday when landslides hit two vehicles.
The pilgrims were on way to the Durga shrine at Machail in the Paddar area.
Police and rescue teams have reached the spot and more details are awaited.
On Monday, six men and a woman died and nine others sustained injuries when a landslide hit two vehicles at Kulligad near Thatri in Kishtwar district. They were were also Machail pilgrims headed to the Paddar valley.
The police said the incident took place when huge boulders and debris suddenly came down from a hillock, trapping a mini-bus and a car on the Doda-Kishtwar road.
While four persons died on the spot, three others succumbed to injuries in hospital.
The 43-day Machail yatra started on 25 July and over 1.50 lakh pilgrims have paid obeisance at the Durga shrine till now.