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Rihanna thrashes controversial ad, Snapchat’s stock drops

SNS | New Delhi |

Pop singer Rihanna slammed the social media app Snapchat for allegedly promoting domestic violence. Snapchat released an ad featuring the reference of 2009 incident of domestic violence that Rihanna was a victim of.

The offensive ad immediately got the response it deserved. Rihanna took to Instagram, posting a story slamming Snapchat.

She wrote, “Now snapchat I know you already know you ain’t my favourite app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”

“Snapchat’s stocks dropped by nearly five percent after singer Rihanna’s Instagram post. It got a vocal backlash on social media, with notables like Chelsea Clinton coming forward to question Snapchat’s judgment in choosing to run the ad,” reports

Snapchat deleted the ad on Tuesday and issued a statement and apology in an interview to the BBC, stating: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

“This didn’t stop Rihanna from critiquing the company’s judgment. On Thursday morning, the singer took to her Instagram story, where she offered her thoughts on the matter,” reports

This isn’t the first time this year that Snap Inc. has felt the star power of a celebrity affect their holdings. In February, Snap stocks dropped over seven per cent after Reality TV star Kylie Jenner sent a dismissive tweet about Snapchat.

-With IANS inputs