Anil Ambani-led Reliance Entertainment has joined hands with PVR Pictures Limited, the motion picture arm of PVR Limited, to distribute films pan India. This venture is the first endeavor of its kind in the Indian film industry.
At the onset, the companies together will distribute Reliance Entertainment’s upcoming film Game Over, starring Taapsee Pannu in the lead. It releases on 14 June.
This will be followed by Hrithik Roshan starrer Super 30 that releases on 12 July.
On the collaboration, Shibasish Sarkar, Group CEO, Reliance Entertainment, said, “We are extremely pleased to associate with PVR as this relationship will be a one of its kind film distribution service in the film industry. The collaboration will not only benefit our existing partnerships but will be extended to other independent filmmakers & production houses to exploit their films to their fullest theatrical potential.”
So far, Reliance Entertainment has produced, distributed and released more than 300 films in multiple Indian languages, including Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and others.
PVR Pictures is the motion picture arm of PVR Limited, the largest cinema exhibition company in the country, with more than 750 screens spread over 62 Indian cities.
PVR Pictures is the largest studio for the distribution of Independent Hollywood films in India. PVR Pictures is a prolific distributor of Indian films as well.
Over 500+ Hollywood, 200+ Hindi and 100+ regional films across genres have been released under its banner since 2002.
Commenting on the partnership, Kamal Gianchandani, CEO, PVR Pictures Limited said, “Shibasish at Reliance Entertainment has created a spectacular and unique cinematic platform. They have experienced a string of success with feature films in multiple Indian languages, with this tie up, we hope to contribute to the success of their upcoming slate. We could not be more proud to join Reliance Entertainment in sharing this journey and bringing their films to the Indian audience.”