Margot Robbie: ‘I make movies for people who buy tickets’

In a candid chat, Margot Robbie shares why she focuses on viewers’ emotions rather than critics’ reviews. Her comments also shed light on her new film approach.

Margot Robbie: ‘I make movies for people who buy tickets’

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Margot Robbie has made her priorities clear when it comes to filmmaking, the audience comes first.

The Hollywood star recently shared that while reviews have their place, her main focus has always been on how viewers feel when they watch her films.

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Audience over critics

In a conversation with Vogue Australia, Robbie said she has never approached a scene worrying about critical response.

“I consider audience always. I’ve never, ever been on set and thought, ‘What are the critics going to think of this?’ I’m like, ‘What’s an audience going to feel right now? What’s their emotional response going to be?’” she explained.

For Robbie, the idea is simple: films should connect with the people who actually show up to watch them. “I just believe you should make movies for the people who are going to buy tickets to see the movies. It’s as simple as that,” she added.

Why she enjoys working with Emerald Fennell

Robbie also spoke warmly about collaborating with her Wuthering Heights director Emerald Fennell. According to the actress, Fennell shares a similar instinct when it comes to storytelling.

“I love working with Emerald… she always prioritises an emotional experience over a heady idea,” Robbie said, noting that the filmmaker is willing to drop even a “cool idea” if something else works better for the audience.

Feeling ‘set up for success’

Robbie stars opposite Jacob Elordi in Wuthering Heights, a film loosely inspired by Wuthering Heights by Emily Brontë.

Looking back at the project, the actress said she felt the team had all the right ingredients in place. “The chemistry between us as Cathy and Heathcliff… We were so set up for success,” Robbie said.

She praised the screenplay, production design and costumes, adding that the team only needed to bring their best performances to the table.

With her audience-first approach, Robbie continues to back projects that aim to create a strong emotional impact rather than simply impress critics.

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