The Kiki challenge has taken the world by storm. Like any other viral sensation, the challenge has caught up with the young generation who are performing daring stunts to the song made famous by Canadian rapper Drake.

Like any other viral sensation, there is no clear explanation behind how or why this trend caught the fancy of the boys and girls. All that the trend has initiated is people jumping out of their moving cars, performing dance steps to Drakes’ “In My Feelings” from his latest album, and jumping back in.

Of course, Indian youth are not behind. Buoyed by certain TV celebrities joining in the viral sensation and posting videos of their stunts on social media, many young Indians are increasingly participating in the risky act.

Concerned about the safety of the youth, the Uttar Pradesh police posted a video showing girls getting hurt as they try to get out of the car to carry out the act.

The video begins with a girl – whose face is not visible – taking the challenge at Gomti Nagar river front, a popular destination of young boys and girls in Lucknow. It ends with footages of other girls injuring themselves while trying to perform the stunt.

Captioning the video with the words “Not every challenge is worth taking”, the UP Police urged parents not to allow their children to participate in the dangerous challenge.

“Dear Parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the challenges in life except #kikichallenge . #KiKiHardlyAChallenge  #InMyFeelingsChallenge #UPPolice,” read the post on the official Twitter handle of the police department.


The UP Police is not the only one concerned about the risk to the youth. Mumbai Police, too, had posted a similar tweet a few days ago.

“Not just a risk for you but your act can put life of others at risk too. Desist from public nuisance or face the music ! #DanceYourWayToSafety #InMySafetyFeelingsChallenge,” the Mumbai Police said in its post on 26 July.


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