Paytm Mall will scale its hiring efforts this year, and plans to employ 3,000 agents as a part of its plan to build offline-to-online (O2O) commerce, it said in a statement.

It will do so by bringing on board trusted local shops across the country to sell their inventory on its platform to a larger customer-base, it added.

It expects that this would help local shops sell products without having to manage inventory, payments and logistics, thereby opening up additional revenue streams for them.

Additionally, online merchants and brands can leverage this network to expand their presence in the offline world, Paytm said.