Indian startups that every pet parent needs to know about

Indian startups for pet parent, Indian Pet Food Market Forecast and Opportunities 2019, DogSpot, Dogsee Chew, TailsLife, PetSutra, Heads up for Tails

Multiple startups are progressively providing pet care and comfort in the Indian market. (Representational Image: iStock)

Recently, India has witnessed a stellar rise in pet parenting and pet care. Standing sturdy at USD 1.22 billion and annual growth of over 35%, the Indian pet care market is among the fastest growing industries in the global scenario. Adoption of pets has witnessed a robust development in recent times owing to urbanization and an increase in disposable income among middle-class households, which has subsequently resulted in the exponential growth of pet food and care markets. Furthermore, the Indian pet care industry is expected to cross USD 2.7 billion by 2019, according to a research curated by Indian Pet Food Market Forecast and Opportunities, 2019. Seeing the immense potential that this industry displays, Indian entrepreneurs have begun to increasingly combine their love for their furry children with their business skills, thereby launching startups catering to the needs and convenience of pets and their parents.

As multiple startups progressively providing pet care and comfort emerge in the Indian market, here are a few that have succeeded in carving a niche of their own among pet parents:



DogSpot is the biggest online platform for pet supplies, accessories and other products in India. This Gurugram-based pet portal was established in 2007 by Rana Atheya and sells a wide range of products manufactured by key brands such as Pedigree, Royal Canin, Whiskas and Hill’s, among others. Top industrialists Ratan Tata and Ronnie Screwala recently invested in this pet care portal, which also owns the famous pet food brand Nibbles. With 3000+ products from 170+ brands, DogSpot envisions to solve the issues faced in dog parenting by aggregating information and bridging the gap between manufacturers and pet parents, thereby knitting the dog community close together.

Dogsee Chew

Dogsee Chew is a Bangalore-based leading natural pet treat company that handcrafts 100% vegetarian, healthy, and grain, gluten and preservative-free products for the furry companions. A pioneer in the natural pet treat segment amidst an otherwise additive-dominated market in India, Dogsee Chew produced products whose main ingredients are milk from yaks and cows that are naturally habituating in the Himalayas. The treats are not tampered by any modern intervention, making it fit for humans as well. Founded by Bhupendra Khanal in 2015, this Bengaluru-based startup has been receiving accolades among pet parents for its marquee products that are natural and also contribute to the well-being of dogs, especially the ones in their growing stage. They provide rich vitamins, proteins and calcium necessary for the good health and development of pets.


TailsLife is a comprehensive pet care application that lets pet parents cater to the food and grooming needs of their furry children while on the go. From availing grooming sessions and boarding or kennel services to booking veterinarian appointments and getting advice from industry experts and professionals—everything can conveniently be done through this application. Pet parents can also order fresh food and avail special offers and discounts on various brands through TailsLife. Founded in 2015 by Balaji Ramesh and Kanishk Lihala, this Pune-based application leverages latest technology to connect pet parents with the manufacturers and retailers serving in the pet care industry.


Founded in 2016 by Amol Sharma, PetSutra is an e-commerce platform providing information on pet parenting, suggestions about pet care and lifestyle, and sale of pet products. Be it regarding adoption of a pet, finding a family who would adopt their pet, asking specific questions on pet parenting to fellow pet parents or a general sharing of joy through one’s pet pictures and videos—one can do it all through this application. With an aim to build a holistic pet ecosystem, this Gurugram-based startup connects pet parents and lovers while providing information and delivering products. Interestingly, PetSutra is the world’s first pet-exclusive photo and video sharing application.

Heads up for Tails

Heads up for Tails is an online pet products supplier that curates a wide range of products customized to meet each pet’s unique needs. From a range of toys, collars and accessories to even beds, pet furniture, spa products and pet food, this brand is a one-stop shop for all such needs. Founded in 2008 by Rashi Narang, Heads up for Tails has an offering of about 500 products with new ones being added each week. While the brand indigenously manufactures most of its products, it also purchases inventories from other brands to be sold on their platform. The team ensures that the products bought from other manufacturers are up to the mark by stocking and assessing them at their warehouse before sending them across to customers.