Festive sales: Post-Diwali celebrations and wedding season set to boost economy

Soon after Diwali, Govardhan Puja and Annakut were celebrated fervently across India, resulting in a surge in sales of puja items, sweets, and ritual goods. The festive momentum continues with upcoming celebrations of Bhai Dooj, Chhath Puja, and Tulsi Vivah, which are keeping markets vibrant and witnessing increased demand for festival-specific products.

Member of Parliament and CAIT National Secretary General Praveen Khandelwal said that sales during this festive period have increased by 25-30% compared to previous years. He attributed this growth to increased public enthusiasm for Indian festivals and the ‘Vocal for Local’ initiative.

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Traders are now shifting their focus to the upcoming wedding season, which is expected to begin after Dev Uthani Ekadashi on November 1 and continue until December 14. With millions of weddings anticipated across India, CAIT estimates that business transactions could exceed Rs 5 lakh crore, potentially setting new sales records in sectors like jewellery, apparel, gifts, hospitality, and electronics — providing a significant boost to the national economy.