As per the approved schedule, three major SARAS events will be organised in the National Capital Region (NCR).
SARAS Aajeevika Melas 2026–27
The Ministry of Rural Development has finalised the calendar of SARAS Aajeevika Melas at the national level for the financial year 2026–27, aimed at promoting rural livelihoods, women’s entrepreneurship, and traditional crafts across the country.
As per the approved schedule, three major SARAS events will be organised in the National Capital Region (NCR).
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The SARAS Aajeevika Mela 2026 will be held at Leisure Valley Park, Gurugram, from October 22 to November 6, 2026 (17 days). This will be followed by the SARAS Food Festival 2026 at Sunder Nursery, New Delhi, from November 21 to December 8, 2026 (18 days).
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The SARAS Aajeevika Mela 2027 will be organised at Major Dhyan Chand National Stadium, New Delhi, from February 1 to February 28, 2027 (28 days).
SARAS Aajeevika Melas are flagship events under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM), providing a national platform to rural Self-Help Groups (SHGs) and artisans, the Ministry said on Friday.
These Melas bring together SHG members from across the country and enable rural women to directly connect with urban consumers, thereby enhancing their income and visibility.
The events are expected to witness participation from a large number of women entrepreneurs representing states and Union Territories, showcasing diverse regional products, including handlooms, handicrafts, natural and organic goods, and regional cuisines.
The initiative aims to strengthen the rural economy by providing direct market access, promoting ‘Vocal for Local’ and Atmanirbhar Bharat, and supporting capacity building in packaging, branding, and marketing.
Beyond commerce, the Melas will also showcase India’s cultural diversity through traditional art forms, food, and performances, while contributing to inclusive growth and the preservation of indigenous crafts.
The 2026–27 calendar reflects the government’s continued commitment to expanding market-led livelihood opportunities for rural communities and empowering women-led enterprises.
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