The mango that broke a market
It is peak mango season in India. The Alphonso harvest is at its richest, the Kesar at its most fragrant.
A massive public footfall was witnessed at the ongoing 44th India International Trade Fair (IITF) 2025 on Sunday with thousands of visitors exploring the exhibitions at different pavilions with great curiosity and interacting with exhibitors at various stalls.
The most popular 14-day mega global trade event in Delhi that commenced at Bharat Mandapam here from November 14 will conclude this week on November 27.
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The IITF 2025 highlights the potential of ‘aspirational India’ as an emerging economic power of the world. Inspired by “Viksit Bharat @ 2047” vision of Prime Minister Narendra Modi with focus on the theme “Ek Bharat Shreshtha Bharat”, the IITF also features a globally confident, technologically advanced and economically resilient country.
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Four states — Bihar, Maharashtra, Rajasthan and Uttar Pradesh — are taking part in this mega event as partner states, while Jharkhand will be participating as Focus State.
This year, the fair has elicited a comprehensive participation from government departments, PSUs, MSMEs, Start-ups, and foreign exhibitors underlines IITF’s growing role as a global meeting point for trade, technology, and cultural exchange.
The IITF is not merely a commercial gathering, but a platform where first-generation entrepreneurs, rural artisans, and home-grown brands test their demand, connect with buyers, learn from peers, and access state support mechanisms.
The IITF, organised by the India Trade Promotion Organisation (ITPO), is one of India’s most significant platforms for MSMEs, artisans, startups and industries to connect with buyers and expand their market reach.
The Bharat Mandapam complex has transformed into a dynamic showcase of India’s economic diversity, bringing together traditional crafts, farm enterprises, startup innovations, and regional specialities from across states.
For many exhibitors, the IITF represents a step into a larger national marketplace—one that reflects a confident, steadily growing, and self-reliant India.
Over the years, the IITF has grown into a showcase of India’s manufacturing strength, innovation and traditional crafts across diverse sectors. In 2024, the fair drew over one million visitors, reaffirming its status as one of the country’s most awaited trade events.
Trade fairs like IITF play a much wider role than facilitating direct sales. They function as economic support systems where small traders gain visibility, secure long-term buyers, and understand market behaviour. Exhibitors often emphasise that post-fair orders matter as much as immediate sales, with many reporting income equivalents to several months.
The 2025 edition aligns with India’s broader vision under Viksit Bharat 2047, highlighting economic resilience, political stability, and expanding trade linkages, including ongoing Free Trade Agreements with various global partners.
As evening lights illuminate the pavilions, the stories behind each stall reflect the remarkable diversity of India’s entrepreneurial landscape. Many exhibitors travel hundreds of kilometres to access a platform that helps them grow, learn, and participate more confidently in the economy.
In its 44th edition, the fair establishes that India’s economic growth emerges not only from large industries but equally from the perseverance, creativity, and ambition of small entrepreneurs who contribute to the country’s evolving marketplace.
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