Sydney Sweeney explains why her bathwater soap became a talking point

What do you get when you mix Hollywood stardom, a quirky marketing idea, and the internet’s love for controversy? For Sydney Sweeney, the answer was simple: a bar of soap.

The ‘Euphoria’ actress has been in the spotlight for more than just her acting lately. Every few weeks, it seems, she finds herself at the center of some new storm online. First, it was her appearance at billionaire Jeff Bezos’ wedding in June. Then, in July, a campaign she did with American Eagle quickly set off debates. Not long after, her political leanings became public, and once again, people couldn’t stop talking.

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Now, Sweeney has returned to the headlines for what might be her boldest move yet, a product she released with men’s grooming brand Dr. Squatch. The item? A soap cheekily named “Bathwater Bliss,” which was marketed as being infused with the actress’s very own bathwater.

Naturally, the internet went wild.

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In a new interview with the ‘Wall Street Journal’, published this week, the 27-year-old star finally spoke about the frenzy. For her, the entire experience was less about scandal and more about observing how people react.

“I think it’s important to have a finger on the pulse of what people are saying, because everything is a conversation with the audience,” she explained.

But what surprised her most was who was talking the loudest. “It was mainly the girls making comments about it, which I thought was really interesting,” Sweeney revealed.

She even drew a funny comparison to her ‘Euphoria’ co-star Jacob Elordi, who starred in ‘Saltburn’, a film that gave viewers a now-famous bathwater scene.

“They all loved the idea of Jacob Elordi’s bathwater,” she joked.

Of course, Elordi never cashed in on that moment with a product. But Sweeney, who had already teamed up with Dr. Squatch in 2024 for a playful body wash commercial, decided to double down on the joke this year. The result was Sydney Sweeney ‘Bathwater Bliss’ soap, released in May.