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Actor Rajkummar Rao becomes PM Modi’s ‘India Wali Diwali’ campaign face

The campaign encourages everyone to donate various things including clothes, gifts, food to the underprivileged section of the society in the form of a video.

SNS Web | New Delhi |

After the active participation of Bollywood actress Deepika Padukone in the ‘Bharat Ki Laxmi’ campaign, National award-winning actor Rajkummar Rao becomes the face of Prime Minister Narendra Modi’s ‘India Wali Diwali’ campaign, which intends to celebrate the festival with underprivileged children.

Rajkummar strongly believes in the cause of inclusivity on festivals like Diwali, reported IANS.

Praising the campaign, he added, “It has been a great honour to be part of this campaign which our honourable Prime Minister Narendra Modi ji has started. I believe that Diwali should be a happy festival for everyone. I hope everyone follows this initiative and helps those who need it.”

The campaign encourages everyone to donate various things including clothes, gifts, food to the underprivileged section of the society in the form of a video. The video also features other stars including Ragini Khanna and Anang Desai.

On Friday, Newton actor Rajkummar Rao took to his official Twitter handle to share this video. Alongside the video, he wrote, “What a simple yet noble thought. Let’s start a new tradition this Diwali. Let’s celebrate #IndiaWaliDiwali PM Shri @narendramodi (sic).”

The video is helmed by Ankit Sharma. According to him, Rajkummar brought tremendous credibility to the film and the campaign.

Earlier this month Deepika appeared in a video as part of the ‘Bharat Ki Laxmi’ campaign by the Prime Minister to showcase the achievements of women across the country.