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Sharing articles on social media even without reading make us think we’re now experts: Research

A new research has revealed that sharing articles on social media platforms like Facebook or Twitter makes us believe that we are experts on a particular topic even if we have not read them.

SNS | New Delhi |

A new research has revealed that sharing articles on social media platforms like Facebook or Twitter makes us believe that we are experts on the particular topic even if we have not read them.

The new study of researchers at The University of Texas at Austin in the US proposes that sharing news articles with friends and followers on social media can prompt people to think they know more about the articles’ topics than they actually do.

Expert feeling leads to riskier decisions

“When people feel they’re more knowledgeable, they’re more likely to make riskier decisions,” said assistant professor Adrian Ward.

The study was published in the Journal of Consumer Psychology. It said that social media sharers believe that they are knowledgeable about the content they share, even if they have not read it or have only glanced at a headline.

Sharing boosts confidence

“Sharing can create this rise in confidence because by putting information online, sharers publicly commit to an expert identity. Doing so shapes their sense of self, helping them to feel just as knowledgeable as their post makes them seem,” the findings showed.

To reach this conclusion, Susan M Broniarczyk and Ward Broniarczyk conducted several studies.

How research was conducted

They found that people internalise their sharing into the self-concept, which leads them to believe they are as knowledgeable as their posts make them appear.

“Participants thought they knew more when their sharing publicly committed them to an expert identity: when sharing under their own identity versus an alias, when sharing with friends versus strangers, and when they had free choice in choosing what to share,” said the study.

The research suggests there’s merit to social media companies that have piloted ways to encourage people to read articles before sharing.

“If people feel more knowledgeable on a topic, they also feel they maybe don’t need to read or learn additional information on that topic,” Broniarczyk said. “This miscalibrated sense of knowledge can be hard to correct.”