Microsoft is said to be working on launching its ‘Movies & TV’ apps on Android and iOS-based platforms. The apps are currently available only on Windows-based platforms like Windows 10 PC, Xbox and Windows 10 Mobile.

“Microsoft is building these apps to give consumers more of a reason to buy content in the Microsoft Store,” Windows Central reported on Thursday.

It added: “While most people have moved over to streaming content via services like Netflix, there is still a whole lot of content that isn’t immediately, or ever, available to stream. Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don’t know about because there is no mobile companion app for their phone.”

Microsoft is yet to comment on the report.

A decision the ‘Movies & TV’ apps had been anticipated since last year, when Microsoft shut down its music-streaming service Groove Music.

Microsoft shut down Groove Music in 2017 as it ventured into a partnership with similar platform Spotify. Customers had the option to transfer everything they had saved and downloaded on Groove, and also the playlists, to Spotify.