Lava on Tuesday announced its first ‘Design in India’ product – a feature phone dubbed Lava Prime X for the country’s market. Priced at Rs 1,499, the Lava Prime X mobile phone has a battery stand-by time of 17 days. The phone also comes with a two-year replacement warranty. Lava didn’t share more details about the availability of smartphone yet.
The Lava Prime X is company’s first mobile phone that is completely designed and manufactured in the country. Lava aims to launch the first ‘Designed in India’ smartphone by October, and the entire range of mobiles by 2021.
The government has put in place policies and structures to make India a global hub of electronics manufacturing and Lava’s ‘Design in India’ initiative is a key milestone in that direction, Union Law Minister Ravi Shankar Prasad said here on Tuesday.
“We started with a mission of making India a big hub of mobile phone manufacturing. I’m happy to say that earlier there were only two factories and now we have 113 manufacturing plants in the country and ‘Design in India’ is a key milestone in that direction,” the Union Minister of Electronics and Information Technology told the media.
“The initiative also aims at creating local employment opportunities”, he said while adding that 225 million mobile phones were manufactured in India last year.
“Initiatives like ‘Make in India’ and ‘Design in India’ will play a vital role in creating jobs for a young and large country like ours,” Sinha added.
In 2016, Lava set up its design centre in Noida. The design team received training in industrial, mechanical, hardware and software design for over a year in China.
“‘Design in India’ is a critical step towards building the mobile components and parts ecosystem in the country. Over the last six years, Lava has built its capability and expertise in mobile design which led to ‘Design in India,” said Hari Om Rai, Chairman and Managing Director, Lava International.
(Written with inputs from IANS)