Niantic’s “Harry Potter: Wizards Unite”, the new location-based augmented reality game that draws from the magical world of J.K. Rowling’s Harry Potter has now launched in more than 140 countries.
Initially released in the US and the UK, the rollout has now been extended pan Asia, North America, South America, Africa and more.
The game which is free as a download on both iOS and Android will continue to roll out in additional countries.Despite being a follow up on the company’s super hit mobile game, “Pokemon Go” and receiving good critical response for the use of AR, the game’s initial rollout has been less than the former.
The momentum of the game is not the same as “Pokemon Go”, which launched to a massive response 3 years ago.
According to analytics specialist Sensor Tower, within 24 hours, the game has been downloaded an estimated 4,00,000 times in US and UK where the game launched a day ahead of its scheduled release. Within that time frame the game also brought a $ 300,000 in revenue across the two app stores.
In contrast, “Pokemon Go”, was downloaded over 7.5 million times within 24 hours of its launch in the US, Australia and New Zealand in July 2016, according to Sensor Tower estimates. At that time, the game generated a revenue of approximately $ 2 million.
According to another app analytics company, App Annie, “Wizards Unite” will reach the $ 100 million in revenue within 30 days while “Pokemon Go” reached the same mark in just 2 weeks.
Then again, another super successful game “Clash of Clans”, took 300 days to reach the $ 100 million mark,reported variety.com