Over the last year, the company has undertaken many India-focused initiatives.
Avinash Pant. (Facebook/@TrackPant)
Social media platform Facebook on Friday said it has appointed Avinash Pant as the Marketing Director for its India operations.
The role of marketing director will be a new one at Facebook India, with the mandate to drive the company’s consumer marketing efforts across the family of apps, including Facebook, Instagram and WhatsApp, the company said in a statement.
Pant’s appointment comes at a time when the competition for users intensifies in India, the world’s second-biggest global market, offering cheapest data tariffs. He will report directly to Ajit Mohan, Facebook’s Vice President and Managing Director, India.
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Over the last year, the company has undertaken many India-focused initiatives, and also made its first minority investment in social-commerce venture Meesho.
“We’ve been working towards deepening our mission to build empowered communities… Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers,” Mohan said.
A year ago, Facebook announced a new leadership structure in India bringing the company’s functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park.
Pant, an alumnus of IIM-Ahmedabad, has been working in the industry for the past 22 years. During this period, he has worked with brands like Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull.
(With input from agencies)
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