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Healthcare

Experts foresee healthcare branding thriving in 2024

Notably, the world's largest health insurance scheme ‘Ayushman Bharat’ also underwent a rebranding exercise. The Indian government's strategic decision led to the rechristening of Ayushman Bharat Health and Wellness Centres as 'Ayushman Arogya Mandir', adorned with the empowering tagline 'ArogyamParmam Dhanam.'

Smart healthcare for airborne diseases

Not only during winters and the infamous smog in its metro cities, through all seasons, and in fact right through the year and in most parts of the country, people are continuously and directly exposed to some of the most harmful air pollutants present in the environment. As a result and it is no surprise that people are perpetually susceptible to a range of airway conditions.

Nikon India enters the healthcare sector with ‘Microscopy Solutions’

Nikon aims to facilitate "direct sales, service, and distribution for their Microscopy Solutions". The company claimed that its newly-launched product AXR Point scanning confocal microscope provides the "world's largest field of view of 25mm in one single shot" to give the most accurate statistical data.