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Facebook

Platform Power

When Facebook acquired WhatsApp in 2014 for $19 billion, many observers struggled to understand the logic of paying such a staggering sum for a messaging service that generated little revenue.

Taxing gatekeepers~II

Unlike conventional advertising, digital advertising increases impact by individualising ads while also reducing businesses’ advertising costs. Nobel Laureates Acemoglu and Johnson are not the first to suggest a tax on revenues from digital ads.

Taxing gatekeepers~I

By 2016-17, Facebook had designed a business model that aimed at maximising the ‘user engagement’, that is how much time users spent on their platform, and started collecting data on what they liked and shared.