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Branding

Experts foresee healthcare branding thriving in 2024

Notably, the world's largest health insurance scheme ‘Ayushman Bharat’ also underwent a rebranding exercise. The Indian government's strategic decision led to the rechristening of Ayushman Bharat Health and Wellness Centres as 'Ayushman Arogya Mandir', adorned with the empowering tagline 'ArogyamParmam Dhanam.'

Public policy as a career option

Central and State Governments are increasingly seeking professional assistance from consultancy firms, non-governmental organisations and individual experts.