Sparx, the popular sports shoe brand, is now the official footwear partner of Pro Kabaddi League team Haryana Steelers for the season 6. The Haryana Steelers, who debuted in the Pro Kabaddi League in Season 5 and finished their campaign on a good note after entering the play-off stage in their first season.
In the ongoing season of the Pro Kabaddi League, the Haryana Steelers recently concluded their home leg in Sonepat with 6 back-to-back games which played from 12th October to 18th October 2018 at the Motilal Nehru School of Sports in Sonepat.
Sparx as the official footwear partner for the PKL season 6, chose to associate with the team due to the strong support the Steelers have with the masses across rural and urban India and for having its home base in Haryana, which is the hub for the sport of Kabaddi.
Sparx, as a brand also represents the spirit of Sportsmanship and ruggedness, which is synonymous with the sport, making the Steelers and Sparx, the perfect fit.
As footwear partners for the PKL season 6, Sparx provides the Haryana Steelers with footwear on and off the mat and their logo is occupying space of prominence on the home and away kits through the season.
The Sparx brand was also featured on branding collaterals in the home-stadium during the home leg for the season.
“We are very happy to associate with team Haryana Steelers, for the current season of Pro Kabaddi League. This is a sport that has long been associated with strength and endurance similar to the attributes of our brand,” Gaurav Dua, ED, Relaxo Footwears said.
Kabaddi is well followed across the length & breadth of the country and we would like to associate with the sport to engage with our audience to further strengthen the brand presence. We wish all the players the very best for this season and look forward to many more such successful associations, ” he added.
Speaking on the association, Mustafa Ghouse, CEO of JSW Sports said, “Sparx is a welcome addition to our growing family of partners this season. Like us, their endeavour too is to reach out to the masses with a good product and we believe this is a partnership that will benefit both ous.”
Sparx is a popular sports shoe brand, which offers a range of stylish sports shoes, sandals & slippers.