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Official broadcasters roll out new IPL ad campaign taking dig at MS Dhoni, Virat Kohli

Over the years, IPL has become all the more entertaining and appealing thanks to its innovative and creative ad campaigns and marketing strategies.

SNS | New Delhi | February 23, 2020 6:24 pm

Official broadcasters roll out new IPL ad campaign taking dig at MS Dhoni, Virat Kohli

MS Dhoni (L) and Virat Kohli. (File Photo: IANS)

The 13th edition of the richest and one of the biggest cricketing leagues in the world- the Indian Premier League (IPL) will commence from 29 March with defending champions Mumbai Indians (MI) up against three-time winners Chennai Super Kings (CSK) at the Wankhede Stadium, Mumbai.

Ahead of the season, the official broadcasters of the IPL, Star Sports, have come up with the first ad campaign taking a funny dig at some of the star players featuring in the league like Virat Kohli and MS Dhoni.

Notably, the Indian Premier League has been known as much for its cricketing action as for its promotional styles. Over the years, IPL has become all the more entertaining and appealing thanks to its innovative and creative ad campaigns and marketing strategies.

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The first look of this ad also suggests that it might connect well with the audience. The mantra for this edition of the league has been finalised as “Khel Bolega” which loosely translates to performance speaking for itself.

The ad is sure to get millions of cricket fans across the world excited and geared up for the spectacular cricketing feast from 29 March to 24 May 2020.

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