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Christine Storm: Promoting Indian endeavour

“I hope to create a new language of high definition glamour,” says Christine.

SNS | New Delhi |

There’s a glamour brand rush to India. Following the expansion of markets and the industry, there has been a marked rise in foreign brand rush to the Indian markets. Among the latest is US-based musician and fashion designer Christine Storm who is set to promote high-definition glamour in India.

Christine, also a song writer and recording artist, is set to launch her golf and resort-wear line in the capital on Thursday. The collection range from shirt and trousers to dresses in varied chic style and cuts.

“My collection has found a place on the world map, which is why it is imperative to promote our Indian endeavour,” Christine said in a statement.

Christine Storm Golf line aims to promote women golfers. The fashion line believes that women golfers can be athletic and chic at the same time.

“I hope to create a new language of high definition glamour, once we introduce our garments in the Indian market,” she said.

“We use high performance athletic fabrics to allow our golfers to feel their best on the course,” the designer added.

The launch will be hosted by Rajeev Anand, Indian partner to Christine Storm.

“The collection that would be available in the Indian markets will be mid and high end range comprising of the Golf and the resort line,”  Anand said.

Christine is gearing up to change the way Indian women golfers feel and play. Hopefully, there’s a lot in store.