Global content studio Technik Films has long been shaking up the automotive industry. Known for their pioneering work with auto giants like Lexus and Mercedes, they’ve gained a reputation for pushing the envelope. At the helm of the studio is a Canadian film-maker and entrepreneur, Omar Adnan.
Adnan, a film junkie by nature, first came into the spotlight at the age of 18 with his debut short film, Closure. The film, which stars actor Brendan Heard was an official selection at EIFF and helped launch Adnan’s career. His follow up success was a viral BMW M video he created which saw features on automotive platforms like Full Throttle, BMW UAE, and Dark Side.
He recently announced that Technik Films will be starting production on a new content series which is set to appear on the Technik Originals YouTube channel. Rumors are that the Canada-based studio is aiming to close a deal with Netflix to stream the web series.
Adnan said, “Our own content series is just one of the many ways we aim to set ourselves apart from our competition. It’s important to us that we always ‘walk the walk’, otherwise our word doesn’t mean [anything]”.
Also, Technik Films have officially announced that they have begun to take on clients outside the automotive industry. They’re also looking to add three more directors to their roster this year. Adnan said a large number of monthly inquiries from clients outside the auto world led their leadership team to finally “open those doors”.