Yogi govt to promote Uttar Pradesh tourism at IFTM Top Resa 2025 in France

After transforming Uttar Pradesh into a national growth engine over the past eight years, Chief Minister Yogi Adityanath is now set to take the state’s tourism sector global.

He has directed officials to begin large-scale preparations for UP’s participation in the ‘International and French Travel Market – IFTM Top Resa 2025’, to be held in Paris from September 23 to 25. With over 120 countries participating, UP aims to showcase its vast tourism potential to attract global tourists and investors.

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Officials here on Thursday said the UP Tourism Department is making focused preparations to leave a lasting impression at the ‘International and French Travel Market (IFTM) Top Resa 2025’.

“Visitors from across the world will get a vibrant glimpse of Uttar Pradesh’s rich cultural heritage, including ODOP products, local handicrafts, and traditional arts. The UP pavilion will feature a creatively designed setup showcasing intricate handicrafts, stunning artifacts, and temple-inspired architecture — offering an immersive experience that highlights the state’s unique identity and craftsmanship,” officials claimed.

Notably, around 3 lakh French tourists visit India annually, while 7 lakh Indians travel to France — reflecting strong tourism ties between the two countries. Seizing this opportunity, the Uttar Pradesh Tourism Department is gearing up to attract French and European travellers to destinations like Varanasi, Ayodhya, and the Buddhist Circuit, offering them rich spiritual and cultural experiences.

The event offers a key opportunity for Uttar Pradesh to connect with French and European travel professionals, tour operators, and tourism investors. At its Paris stall, the Tourism Department will present UP as a leading hub of spiritual, cultural, and natural tourism through engaging displays, LED screens, and interactive kiosks. This initiative is expected to boost foreign tourist footfall, forge new business partnerships with Europe, and contribute to the state’s economic growth.

The Paris event will also highlight offerings such as Ayurveda retreats, yoga centres, and rural homestays. In addition, UP’s tourism policy will be promoted to inform investors about key incentives — including capital subsidies, land allotment, and streamlined approvals — aimed at revitalizing historic forts, palaces, and spiritual sites across the state.