Protein, ingredient transparency key drivers of India’s healthy snacking choices: Survey

With Indian consumers increasingly becoming conscious about the nutritional value of their snacks protein, ingredient transparency and natural sweeteners emerged as key considerations, according to the latest Healthy Snacking Report released at the India Healthy Snacking Summit (IHSS) 2026 in New Delhi on Friday.

The report, based on responses from more than 6,000 consumers across age groups, professions and cities, suggests that healthy snacking is increasingly moving beyond calorie counting to a broader focus on nutrition, convenience and product transparency.

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Protein is now a mainstream consideration for snack purchases rather than being confined to fitness-focused consumers. Around 86% of respondents said protein is an important factor when choosing snacks, while nearly one-third indicated they would pay a premium for protein-rich products.

Consumers are also showing a growing preference for cleaner ingredient labels. About 61% said they would choose snacks sweetened with dates or jaggery over refined sugar, reflecting increasing demand for natural ingredients.

The survey found that ingredient transparency plays a significant role in influencing consumer trust. Nearly 62% of respondents ranked clear information on ingredients and sourcing as the most important factor when selecting a snack brand, ahead of celebrity endorsements or influencer promotions.

The findings also point to emerging opportunities in specialised nutrition. More than half of the women surveyed expressed interest in snacks designed to support nutritional needs during different stages of the menstrual cycle. Among parents, almost 60% said they would be willing to spend more on healthier snack options for their children.

On the retail front, quick commerce platforms continue to gain traction. Around 31% of respondents said they preferred purchasing snacks through Blinkit, followed by Zepto (16%) and Instamart (15%). At the same time, traditional retail remains relevant, with 35% citing shelf visibility as a major influence on purchase decisions.

Packaging preferences are also evolving, with 30% favouring resealable packs and 25% preferring eco-friendly packaging, indicating that convenience and sustainability are becoming increasingly important in consumer purchasing decisions alongside nutrition and taste.