PM Modi to launch ‘Swasth Nari, Sashakt Parivar Abhiyaan’, 8th Poshan Maah on Sept 17

Prime Minister Narendra Modi will launch a new nationwide campaign, ‘Swasth Nari, Sashakt Parivar Abhiyaan’, along with the 8th Poshan Maah on September 17, marking a historic step towards strengthening healthcare and nutrition services for women, adolescent girls, and children across India.

“The initiative is being jointly led by the Ministry of Health & Family Welfare (MoHFW) and the Ministry of Women & Child Development (MoWCD), reflecting their shared commitment to women’s and children’s health and nutrition,” the Ministry of Health and Family Welfare said on Sunday.

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The MoHFW will anchor the delivery of preventive, promotive, and curative health services through health camps and facilities nationwide while integrating Poshan Maah activities with the campaign, mobilising women and adolescent girls through Anganwadi centres and leading large-scale nutrition counselling and recipe demonstrations.

Together, the two ministries will also carry out awareness campaigns on anaemia prevention, balanced diets, and menstrual hygiene, ensuring that the health and nutrition needs of women and adolescent girls are addressed in a holistic and convergent manner.

The Swasth Nari, Sashakt Parivar Abhiyaan aims to advance the prime minister’s vision of Health, Poshan (Nutrition), Fitness, and a Viksit Bharat by 2047.

This intensified nationwide campaign seeks to provide women-centric preventive, promotive, and curative health services at the community level. It will strengthen screening, early detection, and treatment linkages for non-communicable diseases, anaemia, tuberculosis, and sickle cell disease, while also promoting maternal, child, and adolescent health through antenatal care, immunisation, nutrition, menstrual hygiene, lifestyle and mental health awareness activities.

At the same time, the campaign will mobilise communities towards healthy lifestyle practices with a special emphasis on obesity prevention, improved nutrition, and voluntary blood donation.