Union Minister KJ Alphons on Wednesday said that the Ministry of Tourism has launched the Incredible India 2.0 Campaign.

KJ Alphons in a witten reply to Rajya Sabha said that the launch of the campaign is to position India as a ‘Must Experience’ destination amongst overseas travelers and to increase foreign tourist arrivals to the country.

The strategy for the Incredible India 2.0 Campaign will aim at moving to the next level of promotion and marketing with a shift from the present generic promotions being undertaken across the world to market specific and focused promotional plans and product specific content creation.

The objective of the campaign is to promote India as a holistic destination and various tourism products including spirituality, medical and wellness will be promoted through this campaign.