The race to become the most subscribed channel on YouTube is still on. T-Series, a leading Indian music company, has been in contention with Felix Arvid ulf Kjellberg, a Swedish YouTuber, comedian and video game player-commentator who is known online by the name PewDiePie.

Appealing to create a historic moment, Bhushan Kumar had earlier said in a video put out by T-series on Twitter, “There is an Indian YouTube channel on the brink of becoming World’s No.1. It has taken us a lot of effort to come this far. To take my father Mr. Gulshan Kumar’s dream forward, I started this channel. Today, it belongs to you, to the entire nation. It’s a historic moment for all of us. So let’s come together and subscribe to T-Series YouTube channel and make India proud.”


Following the video appeal from Bhushan Kumar, chairman and managing director of T-series, Bollywood celebrities too appealed to their fans to subscribe to the channel to make it No.1 on YouTube.

Anil Kapoor, Salman Khan, John Abraham, Adnan Sami and Arjun Kapoor among others supported the initiative on Twitter, #BharatWinsYouTube.


Being the leading music company in the business, T-series has carved a place for itself with films, songs as well as albums. The company has been in business for the past three decades, having created an exhaustive catalogue of music across languages and genre.

Another channel, Flare TV started streaming a live count video: PewDiePie vs T-Series: Who Will Previal on YouTube. The count is still on. The music label crossed the mark to become the most subscribed channel on the streaming service for some time only to lose the spot again to PewDiePie.

Every time, T-Series closes in on PewDiePie, the latter’s legion of followers’ gang up to keep it behind by hacking printers, Chromecasts and defacing the Wall Street Journal, sources say.

Let’s see, if the music label will create history on YouTube.