The much awaited Shubh Mangal Zyada Saavdhan teaser is out. The film stars Ayushmann Khurrana in the lead. The short promo clip is innovative and different from other film announcements; first, because it is animated and second, it uses reel life and real world’s instances such as Supreme Court’s decision to decriminalise homosexuality, which encouraged Anand L. Rai, make the film on Section #377.
Neelesh Mishra’s voiceover introduces the clip by citing famous love stories and couples such as Raj-Simran( DDLJ), Romeo-Juliet, Mirza-Sahiba and then mentioning the fact that apart from these famously reported ones, there are those kind of love stories that are never heard, written or sung of.
With this narration in the backdrop, animated images suggesting gay-lesbian love are shown along with the announcement that after Shubh Mangal Saavdhan (and its success despite being based on a sensitive topic of erectile dysfunction) and SC’s decision to legalize homosexuality, the makers present Shubh Mangal Zyaada Saavdhan.
There is no cast reveal in the teaser, only the film’s announcement which itself is ground breaking. Perhaps, playing safe to check the grounds before diving into making the film on a subject which is still contentious, Color Yellow Productions, is taking a leap into a risky territory.
The teaser was published on 9 May along with a tag line, “#100%PrakritikPyaar coming your way, Valentine’s 2020”.
Written-directed by Hitesh Kewalya and produced by Anand L. Rai, the Ayushmann Khurrana starrer Shubh Mangal Zyada Saavdhan will release on Valentine’s day next year, i.e. 14 February, 2020.
Incidentally, Ek Ladki Ko Dekha Toh Aisa Laga, starring Sonam Kapoor and Anil Kapoor which addressed a similar issue, released around same time this year.