Makers have launched the first romantic track from the film, The Zoya Factor. Titled “Kaash”, the song has been sung by Arijit Singh and Alyssa Mendosa and features the lead pair of the film, Dulquer Salmaan and Sonam Kapoor.

The song shows the development of romance between the two, as they spend time with and around each other. Lyrics have been penned by Amitabh Bhattacharya while music for the film has been composed by Shankar Ehsaan Loy.

The Zoya Factor has been garnering much praise and buzz ever since its trailer launch, and more so after ace cricketer Virender Sehwag appreciated the trailer and said that he “Can’t wait to see the story of India’s lucky charm!”

Dulquer shared the song on his official Twitter handle and wrote, “There is nothing more charming than love! Our new song KAASH from the movie #TheZoyaFactor gives out the same feels. http://bit.ly/KaashTZF…”

This is Dulquer’s second Bollywood film after last year’s Karwaan alongside Irfaan.

The Abhishek Sharma’ s directorial has been adapted from Anuja Chauhan’s novel of the name The Zoya Factor and revolves around the story of an advertising executive, Zoya Solanki( played by Sonam Kapoor) who ends up becoming a lucky charm for the Indian cricket team during the 2011 World Cup tour.

The film also starrs Angad Bedi and Sanjay Kapoor and is slated to release on 20 September 2019.