The trailer of Bollywood superstar Shah Rukh Khan’s upcoming film ‘Dunki’ was unveiled recently and while the anticipation for the film was high for the film before the trailer release, the trailer was a complete let down as it failed to engage the audience with the film’s narrative.
Shah Rukh Khan, who is touted as one of the biggest superstars of the Hindi film industry, says he is done with the tag and now wants to be a legend.
Shah Rukh was here on Saturday at the fourth edition of Global Business Summit to speak on “Bollywood’s Digital push: What it means for the stakeholders”.
“I am 26 years old in the film industry which is half my lifetime really. From here on I am going to spend time in the world of cinema than the outside of it… I realised I should do away with the tag of being a superstar instead I should work towards tag of being a legend,” he said.
He added: “No megastar… as egoistic and self-centered like me will fade away into the past without trying to wedge his or her foot into the door to the future. So even I want to put myself into the future of cinema like I have been in the past 25 years.”
The actor, 52, who has been in the Hindi film industry for over two decades, stressed that he really wants to be a legend.
“I really want to be a legend.
“Unfortunately, there are no articles or books on how to be a legend. So, I rummage through my personal library… I found a book on the history of humankind called ‘Sapiens’ and going through the book I found that the only reason homo sapiens have dominated the rest of the species is because of one thing — because we gossip,” added the superstar.
The actor said that the spreading of ideas is a way of storytelling.
“Genuinely, story-telling has anchored communication between human beings. Even entertainment is actually a derivative of story-telling. Whether your music, art or poetry all of these things are a form of story-telling,” he added.
The modern art of storytelling is of course filmmaking, he said.
“I think there has been a radical change in cinema and content over the years. A change even in the way we consume films. But right now I think we are witnessing the greatest change. The greatest change of this century has been the evolutionary revolution that has taken over the humankind is the opening up communication, information on the digitised platform,” he added.
Shah Rukh says that the future of cinema will be changed through the advent of digitisation.
“There will be a lot of changes on how we consume cinema and watch it. But mainly the changes is going to be how we market cinema…
“The second change that there is going to happen is that there is going to be… there will be a radical movement away from the content itself… Instead of waiting for loans there is going to be a lot more crowdfunding,” he added.
Shah Rukh says there will be a big change between the viewer and how an individual watches the film.
He added: “Right now the movie that attracts us, it’s a momentary catch of emotions or expression but soon movies will itself become an experience. They will be interactive.”
Artificial intelligence, virtual reality, and visual effects all these are so important that roles of actors and stars will diminish, stressed the actor.
The access to cinema will be easier.
“It is going to be on your mobile…there will be no more appointment cinema. Cinema will be at will — whenever and where ever you want to watch. I do not think cinema theatres will close down,” he said.