BTS’s golden maknae Jungkook joins Hublot’s elite roster of global icons. Discover who he is and why this partnership is making waves in music, fashion, and luxury watches.
Image Source: Hublot
Jungkook, the golden maknae of BTS, is officially stepping into the luxury league as the newest Global Brand Ambassador for Hublot.
Yes, the same Jungkook whose fans have been drooling over his voice, his dance moves, and let’s admit it, his jawline, is now rubbing shoulders with the likes of Usain Bolt, Novak Djokovic, Dwyane Wade.
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We are thrilled to welcome Jung Kook to the Hublot family as our new Global Brand Ambassador.
A shared vision of creativity, precision, and originality. Where music and high watchmaking converge. #Hublot pic.twitter.com/xtBzGaa4bgAdvertisement
— Hublot (@Hublot) February 12, 2026
Fans already know Jungkook as a chameleon when it comes to style. One day, he’s sporting edgy piercings, dyed hair, and statement sneakers. The next, he’s mixing vintage pieces with high-fashion brands like Chanel and Calvin Klein.
But Hublot isn’t entirely new to him. Remember the 2022 FIFA World Cup? Jungkook’s song ‘Dreamers’ was part of the official soundtrack while Hublot served as the tournament’s official timekeeper.
The first watch associated with this collaboration is none other than the iconic Big Bang Original Unico. Fans are already imagining limited editions, exclusive JK designs, and possibly some collaborations that blend his personal aesthetic with Hublot’s luxury precision.
Let’s take a little fan-friendly detour. Born Jeon Jung-kook, this South Korean singer-songwriter shot to global fame as BTS’s youngest member, also called golden maknae. His solo songs ‘Begin’, ‘Euphoria’, ‘My Time’ have topped charts.
In 2022, he teamed up with Charlie Puth for ‘Left and Right’ hitting #22 on the US Billboard Hot 100. That same year, he made history as the first South Korean artist to release a FIFA World Cup soundtrack song with ‘Dreamers’, performed live at the grand opening ceremony.
Fast-forward to 2023. His debut solo single ‘Seven’ featuring Latto shattered records debuting at #1 on the Billboard Hot 100 and the Global 200. Not stopping there, his follow-up ‘3D’ with Jack Harlow also hit the top five in US and UK charts.
Now let’s talk about the luxury brand itself. Hublot has always loved rubbing shoulders with celebrities who define style and performance.
From Jet Li, brand’s first Asian ambassador, to sports legends like Usain Bolt, Floyd Mayweather, Novak Djokovic, Hublot has knack for picking icons.
Even sports giants like Pele, Rohit Sharma, and PSG superstar Kylian Mbappe have worn the brand. They even counted legends like Diego Maradona and football masterminds Jose Mourinho, Gareth Southgate, and Didier Deschamps as Friends of the Brand.
Chefs like Yannick Alleno and Paul Pairet have joined the club along with tennis champions Simona Halep and Elina Svitolina.
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