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Akshay Kumar’s Toilet: Ek Prem Katha has opened to a huge response at the box office in China by collecting over Rs 15.94 crore on its opening day.
The film, which features Akshay and Bhumi Pednekar in the lead roles, depicts the importance of having toilets for women in rural and undeveloped urban areas. Like its reception in India, TEPK has opened to almost an equal response in the neighbouring country both in terms of reviews and box office numbers.
According to trade analyst Taran Adarsh, ‘Toilet…’ earned Rs 15.94 crore on its opening day from a record 11,500 screens. Owing to the strong word of mouth the film’s business is expected to grow over the weekend.
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Market for well-made *content-driven* Indian films continues to bloom in China… #ToiletEkPremKatha – titled #ToiletHero for Chinese audiences – starts off VERY WELL… Debuts at No 2 at China BO…
Fri $ 2.36 mn [₹ 15.94 cr]
Shows: 56,974
Admits / Footfalls: 496,483#TEPK— taran adarsh (@taran_adarsh) June 9, 2018
The film debuted at number two on the Chinese box office, which is even more impressive as in doing so, it also earned more than Hollywood films released in the country.
Content truly prevails in all sense as Toilet: Ek Prem Katha is not the first film from India that has scored good numbers in China. 2018 has solely witnessed the release of four Hindi films. From Bajrangi Bhaijaan’s hugely profitable run to Secret Superstar’s phenomenal run, the potential for content-oriented Hindi films in China is much bigger than the expectations.
Toilet: Ek Prem Katha has started its innings in China on a strong note and it’ll be interesting to see how the film will fare henceforth.
Directed by Shree Narayan Singh, TEPK was released worldwide on August 15, 2017 and released on June 8, 2018 in China.
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