Home-grown restaurant search and delivery platform Zomato on Friday introduced the “Infinity Dining” plan for its “Gold” subscribers that allows them to have the entire a la carte menu at partner restaurants.

The plan has been introduced in partnership with 350 restaurants – with at least a 3.5 rating — in Delhi, Mumbai and Bengaluru.

While dining infinitely at bars, they get access to an open bar at a fixed price, Zomato said.

“Dining out constitutes about 70 per cent of a restaurant’s total business,” Gaurav Gupta, Chief Operating Officer & Co-founder, Zomato, said in a statement.

“While Zomato Gold continues to be instrumental in driving sales for restaurants and adding value to subscribers, we realise that the opportunities in this sphere are endless – welcome, Infinity Dining. It is a global first, as India becomes the first country to offer such a choice, at scale,” Gupta added.

Zomato said its Gold subscription programme has grown almost 100 per cent in the past eight months and now has over 1.25 million subscribers across nine countries- India, UAE, Portugal, Australia, New Zealand, Lebanon, Turkey, Philippines and Indonesia.