Launched a little more than a year ago, Saregama Carvaan has managed to make a name for itself very early. The music player designed with old-school aesthetics, which even bagged the “Innovation of the Year” title, has crossed the sales figure of 1 million.
Unlike the sleek digital music devices of today, Carvaan is designed in the shape of a radio with chunky buttons and jog-dial.
In the age of free music and unlimited online streaming, Carvaan offers only 5,000 songs but makes up for it by offering FM radio. Carvaan can also double up as a speaker, playing any music stored in other devices by using Bluetooth or USB drives. While listeners earlier found the volume quality lacking, Carvaan has now released a premium version that comes with improved audio. After a tie-up with Harman Kardon, by HARMAN, Saregama has now launched Carvaan Gold that addresses all complaints related to audio.
Saregama Carvaan Gold is priced at Rs 14,990.
“We are all excited and geared up to hit the next milestone with Carvaan. Today, the brand Saregama Carvaan has international appeal and is spoken about in overseas market,” says Vikram Mehra, Managing Director of Saregama India.
Saregama Carvaan was awarded the ‘South Asia Brand of the Year’ title at Campaign Asia Awards 2018. It is one of the very few brands that designed its product for the older generation. It is also available in various versions like Carvaan Premim, Carvaan Gold, Carvaan Mini 2.0, Carvaan Tamil, Carvaan Bengali and Carvaan Marathi.