Follow Us:

LG expands smartphone portfolio to gain share

LG Electronics, which today announced the launch of three smartphones under its W-series in Kolkata, has lined up five more product launches by the end of this calendar year.

Statesman News Service | Kolkata |

LG Electronics, which today announced the launch of three smartphones under its W-series in Kolkata, has lined up five more product launches by the end of this calendar year.

“We will launch two more smartphones under W-series and three phones under Q and G series by December this year,” Mr Advait Vaidya, business head ~ mobiles, LG India, said here today. While the W-series phones have been entirely conceptualised, designed and manufactured in India keeping in mind the requirement of Indian consumers, Q and G series are part of its global portfolio.

The company is very bullish on its W-series phones and expects to sell around one million handsets by the end of this calendar year. Starting July, the phones ~ W10, W30 and W30 Pro ~ will be available online on Amazon. However, come festive season, the company will also start exploring its offline channel and ramp up sales network, Mr Vaidya said.

Answering to a query, he said that there was no denying in the fact that LG has not been able to make a significant mark in the smartphone segment so far. “However, with the right kind of products and at right price points, one can easily gain some quick marketshare.”

With the aggressive launch plan in store, the company is targeting to capture a doubledigit marketshare in the next two years, he said.