E-commerce companies are doing their bit to check delivery of fake products to customers. These E-commerce companies file cases and block spurious sellers who sell fake goods. They are also implementing strict guidelines and rules drafted by the consumer affairs department. This move is likely to make e-commerce liable as a service provider, instead of being an intermediary. It may also mandate the companies to disclose seller agreements.
The following platforms are taking steps for product authenticity:
Digital Mall of Asia – Digital Mall of Asia is a digital e-commerce platform that directly connects the brands and customers. The products are delivered by the supplier directly as every supplier has its own offline outlet in the city which ensures genuine products to be delivered to its customers.
Amazon India – It is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence. They ensure that products being sold on their marketplace by sellers are genuine and all sellers listing their products on Amazon.in are required to enter an agreement to list and sell only genuine products.
Flipkart Assured – Flipkart Pvt Ltd is an Indian e-commerce company based in Bengaluru. Flipkart’s team of data scientists has developed a unique algorithm and has unveiled an inclusive customer-focused programme, i.e. the Flipkart Assured which guarantees high quality and speed benchmark online.
Myntra – Myntra aims at providing a hassle free and enjoyable shopping experience with a wide range of brands and products on its portal. The brand is making an effort to bring the power of fashion to shoppers with an array of the latest and trendy products.
Jabong – Jabong.com is an Indian fashion and lifestyle e-commerce portal. It is a young and vibrant company that aims to provide good quality branded products and they strive to achieve the highest level of customer satisfaction. They have a highly experienced buying team, agile warehouse systems, and state-of-the-art customer care centre.