The Trinamul Congress has come out with a comic strip themed on the Didi ke Bolo campaign and is using it on social media to reach out to the masses.

The Didi ke Bolo campaign is the brain child of Prasant Kishor, the poll strategist who has been engaged by the Trinamul Congress to help it win the 2021 Assembly poll.

After the Lok Sabha poll, the Trinamul Congress felt there was a pressing need for “professional help” to refurbish the party’s image for the 2021 Assembly polls. “Now, with the help of Kishor’s inputs, we are hopeful that we would make a turnaround in the assembly elections.

If you have to counter an organised and ideology-driven BJP, you too either need a strong ideological mooring or an organised corporate-like setup. Kishor is providing us the second,” said a senior TMC leader, who requested anonymity. IPAC (Indian Political Action Committee), Kishor’s firm, which managed with great success Narendra Modi’s prime ministerial campaign with initiatives like chai pe charcha and helmed backroom manoeuvres for Nitish Kumar’s JD(U) in Bihar and Y S Jaganmohan Reddy’s YSRC in Andhra Pradesh, is now crafting the TMC’s poll strategy.

It is the architect of Banerjee and her party’s Didi ke bolo mass outreach programme aimed at connecting with people at the grassroots level. Didi ke Bolois a unique initiative by chief minister Mamata Banerjee to provide a platform to every citizen of West Bengal to directly connect with her.

People can reach out to her by making a call to toll free number 91370 91370 or by loging into www.didikebolo.com with their suggestions and problems, meaning that with this platform, she is just a call away from every citizen of West Bengal.

The comic strip on Didike-Bolo features a person from a village telling an elderly person that he is in trouble and needs help. The elderly man suggests that he should call Didi up on the number 91370 91370 and ask for help. The man calls and his call is duly answered. The chief minister is apprised of his problem and it is finally solved. This comic strip was circulated in Facebook to popularise the programme.

Over the next 100 days, 1,009 elected representatives and key party functionaries of the Trinamul Congress will personally visit and spend the night in 10,000 villages and urban habitations.