Barely two days after the Cockroach Janta Party (CJP) ended its 36-day agitation at Delhi’s Jantar Mantar, a new social media campaign has emerged with a different target. Calling itself the E20 Janta Party, the digital outfit is demanding that motorists be given the option to buy 100 per cent petrol and has called for Union Road Transport and Highways Minister Nitin Gadkari’s resignation.
The campaign has quickly gained traction on Instagram and X, borrowing the meme-heavy style and irreverent messaging that helped propel the CJP’s anti-NEET movement into the national spotlight. While there are no protest sites or street demonstrations yet, the campaign has begun circulating slogans, parody posts and short videos focused on the government’s ethanol-blending policy.
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Campaign gains early traction on social media
The E20 Janta Party has rapidly built a sizeable online following since launching its campaign.
As of Monday, its Instagram account had over 204,000 followers and 79 posts, while its X handle had attracted nearly 49,600 followers. Both profiles project the campaign as a movement for consumers’ rights and call for people to be given the choice of buying 100 per cent petrol instead of only ethanol-blended fuel.
The Instagram bio says the campaign has “one demand” and “one mission” – to give consumers the freedom to choose 100 per cent original fuel at a discounted price. On X, the account describes itself as fighting for every citizen’s right to buy pure petrol and urges that motorists be allowed to decide what goes into their fuel tanks.
Memes replace protest tents
Posts shared by the account include slogans such as “Gen Z only one demand: Gadkari resign.”
The campaign gathered momentum over the weekend, with users sharing memes that suggested the CJP’s next battle had already been decided. One widely circulated post read, “Dharmendra Pradhan gaya. Abki baar Gadkari baahar!”
Another viral Instagram reel showed young protesters dispersing after the CJP agitation with the caption: “See you next at Nitin Gadkari’s protest.”
Like the CJP, the new account relies on minimalist visuals, internet humour and short slogans rather than detailed political messaging.
Campaign seeks fuel choice, not rollback
The E20 Janta Party says it is not seeking subsidies or the withdrawal of ethanol-blended petrol. Instead, it wants consumers to be allowed to choose between E20 fuel and 100 per cent petrol.
The group has also demanded transparent labelling at fuel stations, publication of data on the costs and benefits of fuel blends, and independent studies on mileage, engine performance, emissions and maintenance costs.
Although ethanol-free 100-octane premium petrol is already available at select fuel stations, it is priced significantly higher than regular E20 fuel. In Delhi, 100-octane petrol costs ₹169 per litre, while E20 petrol is priced at ₹102.12 per litre.
Transporters announce Parliament march
The online campaign has also received support from the Delhi Taxi and Tourist Transporters and Tour Operators Association.
The association has announced a march to Parliament on August 4, alleging that ethanol-blended petrol has reduced fuel efficiency, increased maintenance costs and affected the performance of older vehicles.
Government rejects widespread complaints
The Centre has maintained that it has not received evidence of widespread problems linked to ethanol-blended petrol.
Replying to a question in Parliament last week, Minister of State for Petroleum Suresh Gopi said the government had not received “widespread or substantiated” complaints about E20 fuel affecting vehicle performance.
Whether the online campaign remains confined to social media or develops into a wider public movement remains unclear. For now, the debate over ethanol-blended fuel has found a new digital platform, with memes and online activism driving the conversation.