J&K Bank signs MoU with Census Directorate for Census 2027 awareness

In a first-of-its-kind initiative in the country, J&K Bank and the Directorate of Census Operations, Jammu & Kashmir and Ladakh, on Thursday entered into a strategic partnership to promote public awareness and participation in Census 2027 through the Bank’s extensive branch network and digital outreach platforms.

This MoU was inked by Chief General Manager Ashutosh Sareen on behalf of J&K Bank, while Chief Principal Census Officer (CPCO) and Director Census Operations (DCO) Amit Sharma put in his signatures on behalf of the Directorate of Census Operations J&K and Ladakh in the presence of Joint Chief Principal Census Officer Arun Kumar, Deputy Chief Principal Census Officer Manmeet Singh Loomba.

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The landmark partnership will leverage the Bank’s extensive branch network, digital signages and trusted customer outreach channels to disseminate official Census-related information and create widespread public awareness about the country’s first Census through digital means. The collaboration will involve widespread media, publicity and awareness initiatives.

Speaking on the collaboration, Chief Principal Census Officer and Director Census Operations Amit Sharma said, “J&K Bank is one of the most trusted public-facing institutions in both the Union Territories with an unmatched presence across urban, rural, border and remote areas. By integrating Census communication with this trusted institutional network, we are taking authentic Census information directly to the people, strengthening public confidence and ensuring that no resident remains unaware of this important national exercise.”

Sharma further highlighted that the landmark partnership would substantially strengthen the Directorate’s ongoing publicity campaign by integrating Census messaging into one of the largest institutional networks.

Speaking on the occasion, Chief General Manager Ashutosh Sareen said, “As a trusted financial institution with a deep presence across Jammu & Kashmir and Ladakh, J&K Bank is privileged to support this national endeavour by leveraging its extensive physical and digital outreach to disseminate authentic information, build public confidence and encourage greater participation in Census 2027″, he added.

Under the MoU, J&K Bank will facilitate the display of Census awareness material, including posters, pamphlets and standees, across its branches, customer service areas, financial literacy centres and other public-facing locations. The Bank will also disseminate Census awareness messages through its digital signages. Both organizations will coordinate the awareness campaign through designated nodal officers. The MoU is non-commercial in nature and entails no financial commitment from either side.