RSS launches major door-to-door outreach campaign across Ayodhya for centenary year

The Rashtriya Swayamsevak Sangh (RSS) has launched a massive house-to-house campaign in Ayodhya district to commemorate its centenary year.

Initiated after the darshan of Lord Ram, the campaign has been described by the RSS as the world’s largest door-to-door outreach effort.

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Its primary objective is to convey the Sangh’s message to every section of society and strengthen public participation for social upliftment.

According to District Karyavah Ved Prakash, the programme is being conducted as part of the third phase of the centenary year.

Under the campaign, Sangh volunteers are reaching out in groups to various neighbourhoods, villages, and towns across the district, establishing direct communication with residents.

The target is to reach millions of households, for which special teams have been formed in all blocks.

Block Karyavah Akash in Milkipur explained that the campaign is not limited to distributing literature but is aimed at further strengthening bonds of trust, communication, and community engagement.

Volunteers are going door-to-door, distributing images of Bharat Mata and literature related to the Sangh’s ideology, history, and service work.

During the campaign, volunteers are also learning about the problems and needs of citizens so that future service activities can be made more effective.

The Sangh says the initiative will further strengthen social harmony, a sense of security, and organizational resilience.

The campaign will continue throughout the district until December 21. The literature being distributed includes messages on the Sangh’s 100-year journey, cultural nationalism, family values, social harmony, environmental protection, Swadeshi, civic discipline, and community service.

With the launch of the campaign, volunteer activity and public engagement have intensified across the district, raising expectations of widespread public participation in this centenary-year initiative.