UP govt expands B&B network to achieve $1 trillion economy vision

The Uttar Pradesh Tourism Department is expanding its Homestay and Bed & Breakfast (B&B) network to increase income and employment opportunities in the hospitality sector, announced Tourism and Culture Minister Jaiveer Singh.

Chairing a review meeting with officials and representatives of Deloitte, he said the expansion aligns with the State’s broader goal of achieving a $1 trillion economy.

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“Tourism is one of the strongest pillars of Uttar Pradesh’s economic growth. By increasing the number of homestays and B&Bs, we aim to give tourists more options to stay longer and experience local life, while ensuring that local homeowners benefit directly,” said Singh.

He directed officials to accelerate surveys under these schemes and ensure that collected data is both accurate and actionable. The Minister also stressed on simplifying procedures where necessary to enable smoother implementation, and to maintain transparency and accountability throughout the process.

“The homestay model empowers local communities and helps showcase Uttar Pradesh’s culture to the world. Our goal is to make tourism a sustainable source of income for citizens,” he added.

Reviewing Deloitte’s progress, Singh directed the team to ensure that all assigned projects deliver tangible results on the ground. He emphasized the need for strict adherence to deadlines and measurable outcomes, underlining that tourism will be a major driver of employment, investment, and infrastructure growth in the coming years.

He further instructed that weekly reviews of homestay and B&B schemes be conducted by the Joint Director (Tourism), while the Director General of Tourism should review progress every 15 days to identify bottlenecks and ensure timely resolutions.

Senior officials including Principal Secretary (Tourism, Culture & Religious Affairs) Amrit Abhijat, Director General (Tourism) Rajesh Kumar, MD UPSTDC Ashish Kumar, Tourism Advisor J.P. Singh, and Deloitte Coordinator Kartik attended the meeting.

The Minister said that tourism has the power to elevate communities, generate jobs, and strengthen Uttar Pradesh’s position as a major contributor to India’s growth.