Pro-Khalistan slogans appear on pillars of two Delhi metro stations
Pro-Khalistan slogans were found scribbled on the pillars of two Delhi metro stations – Karol Bagh and Jhandewalan – in the national capital on Sunday.
This new feature is thoughtfully designed to seamlessly coexist with essential service announcements, ensuring that it enhances the overall metro experience for passengers,
Statesman News Service | New Delhi | December 5, 2023 9:40 pm
“Initially, this provision is only being made in six trains on the Violet line during the journey between Kashmiri Gate and Badarpur Border. The advertisements shall be aired from the month of December initially for a period of one year. Based on the feedback received from this pilot project, this revenue-generating avenue may be expanded to other lines as well,” the DMRC said in a communiqué.
This new feature is thoughtfully designed to seamlessly coexist with essential service announcements, ensuring that it enhances the overall metro experience for passengers, it said.
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Strategically placed between mandatory service announcements, these audio advertisements are set to bring a delightful and engaging dimension to the journey, offering passengers a welcome break from the routine, the statement said.
The DMRC noted that audio-based marketing is a revenue model which has immense potential in the Delhi Metro since these advertisements will have immediate reach to lakhs of commuters who travel by metro every day.
“Many other metro systems are also exploring this avenue for revenue generation. For example, Mumbai Metro (Line 1: Versova to Ghatkopar) is actively providing advertising opportunities to its partners,” it added.
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Pro-Khalistan slogans were found scribbled on the pillars of two Delhi metro stations – Karol Bagh and Jhandewalan – in the national capital on Sunday.
Initially he thought that it was by mistake but the accused continued to molest him till they reached Kashmere Gate.
In a bid to provide easy access to drinking water and budget-friendly meals for passengers on long-distance trains, the Eastern Railway is taking initiatives to make packaged drinking water and Janata meals available to passengers.
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