Aamir Khan’s ‘Dangal’ inspires Rs.100-crore ad campaign!

Aamir Khan's Dangal has broken stereotypes and inspired many all across the country. Now it inspires a whooping Rs.100-crore worth promotional ad campaign.

It is the first time ever that an ad by a media house has been inspired by a film that went on to break records.

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The latest ad starring Aamir Khan where a father’s business is expanded and managed by his two daughters while breaking stereotype that only men can manage business underlines the thought that girls are capable of doing anything and everything. It has become immensely popular and makes the viewer think.

The ad campaign began at a humongous scale and a whooping amount of 100 crore has been spent on it.

The breakdown of the figure has been spent into the promos of the ad across a network channel, hoarding and outdoor ads across India especially the interiors of the country. Also, a part of the figure has also been used for ads on digital media and print ads.

Aamir Khan's look and accent is being loved and appreciated by the audiences as this is the first time he posed as a Sardarji.