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Google AdSense, AdWords support extended for Bengali content creators

In addition, Bengali content creators who have websites and blogs will be able to monetize their content, and attract more advertisers from across the globe.

Google AdSense, AdWords support extended for Bengali content creators

In a bid to help advertisers create relevant content in regional languages in India, Google India on Wednesday announced support of the Bengali language for both Google AdWords and Google AdSense. It will allow publishers and advertisers to reach a larger audience and target them with Bengali-language search and display ads.

In addition, Bengali content creators who have websites and blogs will be able to monetize their content, and attract more advertisers from across the globe.

Notably, Bengali is the sixth most spoken language around the world. Now, publishers and advertisers can reach a large audience globally and target them with Bengali-language search and display ads, said company.

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Similarly, India has 234 million Indian language users who are online (compared to 175 million English web users) and it is expected another 300 million Indian language users in the next four years.

According to Shalini Girish, Director – Google Marketing Solutions, Google India, “With the availability of Hindi, and today’s launch of Bengali language capabilities, we are working hard to ensure that digital advertising is keeping up with the needs of an evolving Internet audience. Over the coming months, we will share more about our efforts to further build on this.”

Earlier this year, Google had added support for voice search in eight Indian languages besides Hindi, including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu.

The company had also added several regional languages support for Google Translate.

(Written with inputs from IANS)

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