Griffiths had been embroiled in legal disputes with his estranged wife, who accused him of financial fraud. Friends say the Asos co-founder had been under intense stress before his mysterious death in Thailand.
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The fashion world is in shock after the sudden and mysterious death of Quentin Griffiths, 58, the multi-millionaire co-founder of the online fashion giant Asos.
Griffiths reportedly fell from his 17th-floor suite at a luxury Pattaya hotel in Thailand on February 9.
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According to police, Griffiths was alone in his 17th-floor suite, and the door was locked from the inside. Investigators found no signs of forced entry or struggle, leaving the case wrapped in uncertainty.
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“It’s a real mystery,” a source close to his family told the Sun. The term “suspicious circumstances” has been mentioned, but authorities have not confirmed anything. A full autopsy could take several months.
Griffiths’ life outside fashion was reportedly full of tension. He had ongoing legal disputes that may have caused him stress. He was separated from his second wife, a Thai national, who accused him of stealing over $673,000 from the company they once ran together.
The Sun reported that Griffiths had been arrested last year after allegations that he forged documents to sell land shares from the firm without his wife’s knowledge.
Although he was released, the investigation was still open at the time of his death.
Griffiths co-founded Asos in London in 2000 along with Nick Robertson, Andrew Regan, and Deborah Thorpe.
Originally called “As Seen on Screen,” the company rebranded to Asos in 2002. Although Griffiths left the firm five years later, he remained a significant shareholder in the online fashion and cosmetics empire.
Under Griffiths’ early vision, Asos became a global fashion name, even catching the attention of royalty and celebrities. Kate Middleton and former US First Lady Michelle Obama have both been spotted wearing Asos own-label designs.
At its peak, the company’s value soared to more than $8 billion. That keeps its place among the most influential online fashion retailers of the 2000s.
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