Nestle has always encouraged people to ‘have a break’ with KitKat, but it seems theives have taken the message a bit too seriously and made a break, literally, with 12 tonnes of the crunchy chocolate.
In the unusually sweet heist, the huge shipment of Nestle’s crunchy KitKat chocolate bars was stopen in Europe, triggering shortage risks days before Easter.
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In a statement shared with a news agency, Nestle said that “a truck transporting 413,793 units of its new chocolate range has been stolen during transit in Europe”.
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The incident took place last week when the shiftment weighing around 12 tonnes disappeared while heading between production and distribution locations.
Given the timing of the heist – around two weeks before Easter when the demand is higher – Nestle has warned that the incident may lead of shortage of KitKats appearing on shelf.
“Consumers, unfortunately, may struggle to find their favourite chocolates ahead of Easter,” the brand added.
According to the AFP report, the stolen truck was heading towards Poland from Italy and the theives have planned to distribute the stolen chocolates in countries along the way.
While the compnay didn’t reveal where exactly the shipment was stolen, it said investigations are ongoing in close collaboration with local authorities and supply chain partners.
The brand has said that it would be possible to trace the stolen chocolates by scanning the batch codes.
“If a match is found, the scanner will be given clear instructions on how to alert KitKat who will then share the evidence appropriately,” it added.
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