Pakistan government has decided to boycott all cultural exchanges with India including all kinds of joint ventures in the entertainment industry of the two countries following India’s move to abrogate Article 370, according to reports on Friday.
The national slogan “Say No to India” was launched by the Ministry of Information and Broadcasting on Thursday, Dawn news reported.
Firdous Ashiq Awan, Special Assistant to Prime Minister on Information and Broadcasting said, “All kinds of Indian content have been stopped and Pemra (Pakistan Electronic Media Regulatory Authority) has been directed to step up its vigilance in this regard along with actions against the sale of Indian DTH instruments”.
She further said the move was in the wake of the Indian government’s decision to scrap Article 370 that gave special status to Jammu and Kashmir.
“The external communications will be dealt with by the ministry of information, Foreign Office and the Inter-Service Public Relations (ISPR) as per nature of information,” she added.
Earlier on Thursday, taking to Twitter, Awan said, “No Indian film will be screened in any Pakistani cinema. Drama, films and Indian content of this kind will be completely banned in Pakistan”.
Earlier this month, following India’s decision to scrap Article 370, Pakistan government had strongly condemned the move saying that it will “exercise all possible options to counter it.”
The Pakistan Foreign Office in a statement said that it “strongly condemns and rejects” the announcement by India to repeal Article 370, which grants special status to Jammu and Kashmir.
This is not the first time that a ban on Indian content has been imposed.
The government had earlier banned Indian content after the Uri attack in 2016.