Mercedes-Benz and Google have struck a long-term partnership deal designed to give the German automaker control over its IP (Internet Protocol) and marketplace while offering drivers navigation, maps and YouTube provided by the tech giant.
With this integration, Mercedes-Benz will give top-notch experience to the customers with new features like Place Details, provided by Google.
“The partnership enables Mercedes-Benz to create a driving experience that pairs information from Google Maps with the luxury car”, the company said in a statement.
“In addition to enabling Mercedes-Benz to design a customised navigation interface, we’ll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience,” Pichai said in a statement.
This partnership will bring the YouTube app into the Mercedes-Benz infotainment system.
In addition, Mercedes-Benz will use Google Maps data to enable assisted driving features such as automatic speed adjustments before intersections, roundabouts, or curves.
“With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge,” said Ola Källenius, Chief Executive Officer, Mercedes-Benz.
However, customers won’t have to wait years to experience the first fruits of the partnership. Mercedes said Wednesday that starting today, the automaker will give customers access to initial new features like Place Details, provided by Google. The new feature will be provided via an over-the-air software update.
This partnership will give Mercedes an added edge to go head-to-head with Tesla and other Chinese players like BYD.